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Recent Posts
- Orpea change de nom: deux ans après le scandale, les enjeux d’une stratégie à haut risque
- Faut-il jouer pour s’accomplir? Les « kidultes » en marche.
- Orpea devient Emeis : ce qu’on perd en changeant de nom? 35 ans de goodwill !
- Orpea se rebaptise emeis : le nom installé depuis plus de 30 ans n’est pas responsable
- Nouveau Big Mac : pourquoi McDo change sa recette ?
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